Companies who work well with the media can literally become overnight sensations from a single TV interview, spate of radio spots or well placed press publicity. Putting yourself in danger of having a stroke of good luck is the key. Here are a few tips to help get your media release noticed. Strategy Together News desks, news rooms, editors and journalists are always pushed for time and up to their necks in potential stories.
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them.
Talk about low-hanging fruit! What's more, press releases are cost effective. If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they're intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid. For example, a while back I received a press release containing the following sentence: And, let's face it, a 6.
As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing. And I assumed probably rightly that the company's marketing team was a bunch of idiots.
With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool. Have a newsworthy story.
So it's got to have appeal to the entire readership of the publication. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. Provide some good quotes. Have him say something memorable and personal, if possible. Contact your top outlets personally.
In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal.
You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release.
Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished. Luckily there are plenty out-of-work reporters out there right now.
What follows are three examples, pretty much picked randomly, which show how it's done. The first two have a little biz-blab in them, but are still reasonably effective. The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.How To Write a Press Release That Works.
One example would be to change your title to "Australian Mothers Frustrated By Constant Lack of Contact" or "Aussie Mums More Alone During Pregnancy than Ever" or even "Isolation Poses Growing Risk to Expectant Aussie Mums".
The Public Relations Institute of Australia (PRIA) celebrated 40 years of excellence in public relations and communication at the Golden Target Awards (GTAs) gala dinner on Monday 14 November, at the Four Points by Sheraton in Sydney.
How to Write a Good Press Release. Thu, Apr 28 Write killer headlines. Most journalists get hundreds of emails every day, so it's a good idea to label emails containing press releases with the phrase "press release" or "story idea". Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.
Then, write a brief sentence paragraph that sums up the main point of the press release%(64). Writing a press release. Thousands of media releases are generated every day on issues as diverse as cattle management, interest rates and struggles for national liberation.
Media release template When you are writing a media release there are a few rules you need to follow. Here is an example of a [ ] Here is an example of a [ ] How to write a basic media release Media releases are a great way to disperse news about your business and gain publicity in the media.
Jun 13, · Australia's Richest How To Write A Press Release. To summarize, here’s what everyone needs to know about writing a press release: Write a short, catchy headline. Writing a press release Thousands of media releases are generated every day on issues as diverse as cattle management, interest rates and struggles for national liberation. Most of these will not succeed in attracting media coverage – at least not on television or in the main newspapers. Writing a press release. Thousands of media releases are generated every day on issues as diverse as cattle management, interest rates and struggles for national liberation.